Don't write better cover letters? Write BASHO cover letters

What is Basho?

The art of personalizing communication


Cover letter?

A summary of your profile


Basho Cover Letter?

Personalize your summary for the job you are trying to apply for.


How to write a Basho Cover Letter?

In 3 simple steps

  1. Know your profile/strengths

  2. Know the role requirement

  3. Write

Simply said, tell the HR why your profile is relevant for the role.


Let me try to write a Basho for your reference


My Profile

I have been doing B2B Sales and Account Management in Health and Wellness companies.


Roles that I will apply for

B2B Sales / Partnership-Alliances


My cover letter if I apply to a similar health company, and in B2B Sales


Dear XYZ,


I can help scale the business at XYZ Corp, did that at HealthifyMe and at MFine.

Congratulations on being in such a required and relevant business today. <1 line on why the industry excites you> Amidst the current COVID scare, I loved the way XYZ has scaled and made itself even more relevant.


I am interested in <this> role, particularly because of the impact we seek to achieve. I salute the scale that the team has already achieved and I am reaching out to explore the possibility of any assistance I can give to help scale up the business.


My 6+ years of relevant experience (a year in Investment Banking, 3 years in running my own business around health, 1 year with HealthifyMe and 1 year on MFine) and a strong connect with World's largest corporates like Amazon, P&G, BMW, BCG, Ola, HSBC, etc. can come in handy for your business growth. I am also connected with influencers like Insurance companies and Brokers who can help further this mission.

If you think I can be a good fit, I will wait for an opportunity for an exploratory discussion. 


Regards, Amit


My cover letter if I apply to a non-health company, in B2B Sales. I would possibly apply to a company like plum.hq with no real experience of the Insurance sector


Dear XYZ,


I can help scale the business at Plum, did that at HealthifyMe and at MFine.

I came across Plum.Hq in a couple of WhatsApp groups and was intrigued at how your org is making insurance simple. I know you are solving a real problem, cause I have 6+ years of experience and I never had any inkling about the benefits available for me under the same. Congratulations on being in such a required and relevant business today.


I am interested in <this> role, particularly because of the impact Plum is seeking to achieve. I salute the scale that the team has already achieved and I am reaching out to explore the possibility of any assistance I can give to help scale up the business.


I have only a little knowledge of insurance segment, thanks to the people I have been frequently interacting with from Insurance companies like ICICI Lombard, Aditya Birla, Religare ,and brokers like Marsh, Anviti, and all the others. However, in my 6+ years of experience, I have only been talking CXOs, CHROs and other HR who will be a very relevant audience for your business too (a year in Investment Banking, 3 years in running my own business around health, 1 year with HealthifyMe and 1 year on MFine). I have a strong connection with World's largest corporates and funded startups like Amazon, P&G, BMW, BCG, Ola, HSBC, etc. which will come in handy for your business growth.

If you think I can be a good fit, I will wait for an opportunity for an exploratory discussion. 


Regards, Amit


In the past week I have received 10+ profiles where people share their profile and highlight what they have been doing, a little extra would make the conversation richer. Currently I just share their resume with my HR team. If they write an impact para, I would possibly send a separate email to the team lead hiring.

You can read my previous blog around how B2B sellers use Basho email for higher conversion.

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